What is American fashion? I often read fashion magazines, and I was very interested in it before I went to the U.S. First, I knew the history of fashion. 1939s to 1940s fashion was formed by Christian Dior. His fashion had high practicability. After he died, Yves Saint Laurent flourished. In 1960s, young people produced their fashion themselves. Rock, casual, feminine... they created their fashion. Look at the right side picture. This magazine is "VOGUE". This magazine has old history but it tells us latest fashion.
<Shopping malls>
I'll introduce three malls I went to. Mall of America is an entertainment shopping center. It's bigger than Disney land, so we couldn't look around all day. Albertville Premium Outlets was little far from my house. We can buy some brand goods (like COACH) for cheap price. Rosedale mall is located in Roseville. I think its scale just fit for Japanese. These malls have a lot of apparel shops, and popular among many people.<Feature and apparel shops>
American fashion is almost casual. These pictures are Forever 21, H&M, American Eagle Outfits and Abacrombie&Fitch. H&M's name come from Hennes&Mauritz. The products are cheap and high quality. Forever21's main office is in LA. It is also cheap and it offers the most current fashion. I could see these store and both shopping malls, Mall of America and Rosedale mall.<Fashionable person>
I think they were most fashionable persons! Kailine helped our study in Bethel University. Maryn is my friend's host sister. She worked in second hand shop during this summer. Their fashion fascinated us.
<Compare to Japanese fashion>
Compare to Japanese fashion, American fashion is cheap and high quality even if simple design. But in the shops, there were not so clean, so I was shocked. Shop clerks were almost Asian. I think American fashion is not related to the age. As you can see, Japanese clerks try to offer polite service. Also, kimono cloth are popular in the U.S.
<Conclusion>
In conclusion, American fashion is popular in Japan like H&M and Forever 21. I think American fashion has influence so that it gives big effects for Japanese fashion. American fashion catches Japanese people's hearts.
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